The Heart Behind UBELLA
For Alecia, beauty has never been about perfection.
It has always been about confidence.
Every woman deserves to look in the mirror and see someone she is proud of. Someone who feels beautiful, capable and completely herself. That belief has shaped every decision, every service and every product created under the UBELLA name.
Today, UBELLA is more than a beauty brand. It is a place where women are inspired, educated and empowered to discover the confidence that has always been within them.
Where It All Began
Long before UBELLA became a recognised beauty brand, Alecia understood what it felt like to question her own confidence.
Like many women, she experienced moments of self doubt and uncertainty. Everything changed after sitting in a professional makeup artist's chair for the first time. It wasn't simply the makeup that transformed her. It was the confidence she discovered when she finally saw herself in a new light.
That experience became the foundation of something much greater.
In 2013, Alecia founded UBELLA with one purpose.
To help women experience that same feeling of confidence every single day.
It is a mission that continues to inspire everything the brand stands for today.
More Than Beauty
At UBELLA, makeup is never about hiding who you are.
It is about celebrating who you already are.
Every brushstroke, every lesson and every product has been thoughtfully created to enhance natural beauty while helping women feel comfortable, confident and empowered in their own skin.
Whether preparing a bride for one of the most memorable days of her life, mentoring aspiring makeup artists or guiding someone through their very first makeup routine, Alecia approaches every experience with the same intention.
To leave every woman feeling more confident than when she arrived.
A Legacy Built on Passion
Over the past two decades, Alecia has dedicated her career to mastering the art of beauty while helping thousands of women discover their confidence.
What began as a personal passion has evolved into one of South Africa's trusted beauty brands, offering professional makeup services, industry leading education, inspiring workshops, online learning and carefully curated beauty products.
Every chapter of the journey has been driven by one unwavering commitment.
Helping women become the most confident version of themselves.
The UBELLA Philosophy
Confidence is beautiful.
Kindness is powerful.
Education creates opportunity.
Excellence is found in every detail.
These principles continue to guide the way Alecia leads UBELLA and the experience every client receives.
They are more than values.
They are the foundation of the brand.
Beyond the Makeup Chair
Alecia believes that learning never stops.
She continues to refine her techniques, explore new innovations and invest in the future of the beauty industry through education, mentorship and continuous growth.
Her background in Business Management has allowed her to combine creativity with entrepreneurship, helping not only clients but also aspiring artists build successful and sustainable careers.
For Alecia, true success is measured by the confidence she helps create in others.
Let's Begin Your Journey
Whether you're looking for professional makeup artistry, world class beauty education or premium products designed to help you look and feel your best, we would be honoured to welcome you into the UBELLA family.
Because beauty is never just about how you look. It is about how you feel.